The game, of course, will be played on the field at LaVell Edwards Stadium Saturday night.
But the pregame festivities are well underway for Utah and BYU fans dissing, teasing and bragging all over social media over the last week leading up to the game.
The Utah fans have rallied under the hashtag “#SevenIsComing” in anticipation of a seventh straight win over their Provo rivals.
#HolyWar #GoUtes #7IsComing pic.twitter.com/So6A93p8OJ
— overlooking 7 onto 8 (@UtahTouchdown) September 5, 2017
What my kids looked like the last time BYU won and what they look like now. #beenalongtime #2837days #7IsComing pic.twitter.com/w7vtnD54jv
— THE MightyAlaskanUte (@MightyAlaskaUte) September 4, 2017
#7IsComing..GO UTES pic.twitter.com/09B5HQOMMK
— Albert gamboa (@caraleones54) September 4, 2017
"BYU has closed the talent gap with Utah"#7iscoming pic.twitter.com/Qv2yv3teKe
— /r/UtahFootball (@rutahfootball) September 5, 2017
Byu on Saturday. #Se7enIsComing pic.twitter.com/Vj20xtRB4K
— SouthJordanUte (@SouthJordanUte) September 5, 2017
There’s even a shirt to support the rallying cry from Utah fan and graphic designer Dahlelama.
#7iscoming https://t.co/AVC2FMoA4y
— Dahlelama (@dahlelama) September 4, 2017
Utah’s student section account went with a classic rivalry photo to poke at the Cougars.
It's that time of year again... #BeatBYUAgain #7isComing pic.twitter.com/5Rbhlw19AQ
— The MUSS (@TheMUSS) September 6, 2017
BYU’s student section account was more diplomatic, encouraging students to focus on their studies while also attempting to recruit Utah Jazz rookie Donovan Mitchell to their cause.
Welcome back Cougs! May we all strive to focus on what is most important this week pic.twitter.com/R1LIeos2kK
— The Roar Of Cougars (@byuROC) September 5, 2017
When you want to see a real hype student section, come to a BYU game. We will hook you up 💯🔥 https://t.co/fNpUQ2mzLZ
— The Roar Of Cougars (@byuROC) September 6, 2017
BYU fan Boney Fuller has been using photos to exhibit his fanhood, including a photoshop of Utah wide receiver and Provo native Samson Nacua and a juxtaposition of Farrah Fawcett and Utah coach Kyle Whittingham sporting a similar haircut.
#UteGlamourShots @lionel_nacua pic.twitter.com/BBkkfgHWha
— Boney Fuller (@boneyfuller) September 5, 2017
Who wore it better? Like for Farrah, RT for @UtahCoachWhitt. pic.twitter.com/GbtU5UYpQR
— Boney Fuller (@boneyfuller) September 5, 2017
There is a candy analogy and a meme accusation of Ute fans caring more about BYU’s affairs than Utah’s.
It's getting to the point that BYU-Utah is Right Twix vs Left Twix, except one Twix is more delicious and awesome, the other is BYU.
— The Utah Pig Bus (@UtahPigBus) September 6, 2017
— Russell Nam Pham (@russellnampham) August 29, 2017
If there was a post that seems to appeal to both teams, however, it’s this one: A GIF depicting a burning hat that’s split between both teams and a reference to both fleeing the Mountain West Conference.
Finally something we can all agree on. pic.twitter.com/L2wv1ihekv
— Boney Fuller (@boneyfuller) September 5, 2017